This BrandYourself profile is automatically optimized to show up high in Google 
Yan Baczkowski's Experience:
-
Executive Director at Pays d'Orange en Provence Tourisme
March 2025 - Present | Orange, France -
Instructor at Nantes Université
September 2024 - Present | Nantes, FranceAs part of my commitment to higher education, I’ve had the pleasure of teaching English at IUT Saint-Nazaire (Université de Nantes), working with second- and third-year students to strengthen their professional language skills and prepare for the TOEIC exam. My courses focus on: • Business English and cross-cultural communication • Listening and reading strategies aligned with TOEIC format • Speaking and writing skills for real-world professional contexts • Vocabulary and grammar specific to technical and commercial environments With a practical, immersive approach, I aim to build students’ confidence and fluency, helping them meet academic requirements and stand out in the global job market.
-
Instreuctor at Ecole Internationale Tunon
September 2024 - Present | Nantes, FranceIn parallel with my role as Directeur Général of POP Tourisme (Pays d’Orange en Provence), I’m proud to serve as a part-time instructor at École Tunon, contributing over 25 years of international experience in tourism, hospitality, and destination management to help shape the next generation of industry leaders. At Tunon, I teach across several Bachelor and MBA programs, including: • 🌍 Tourism Destinations Outside Europe, Sustainable Tourism & Heritage (B2) • 💼 Developing Managerial Potential (MBA1) • 🏨 Management of Tourism and Hospitality Projects (MBA1) • 💻 Information Systems & Change Management (MBA1/MBA2) • 🌐 International Trade Negotiation (MBA2A – Business Engineering) My teaching approach is immersive and case-based, anchored in real-world leadership roles I’ve held from Aspen to Verbier to my current post at POP Tourisme, and informed by active engagement in public-private governance, innovation, and sustainability. I bring to the classroom a strong focus on: • Strategic vision and operational execution • Intercultural management and crisis leadership • Sustainable tourism and ethical development • AI and digital transformation in destination marketing
-
Executive Director at Office de Tourisme et des Loisirs Bormes les Mimosas
December 2022 - February 2024 | Bormes-les-Mimosas, FranceManagement of the tourism authority EPIC in the heart of Provence and the Côte d'Azur. Recruitment and management of a team of 21 permanent members, seasonal staff and guides. Close collaboration with Board of Directors and stakeholder committees to define and implement strategy and objectives. Population of 12.5K inhabitants, 14,000 beds, annual budget of €1.4M. P&L responsibility. Results: 340% increase in guided tours, 25% increase in visitor numbers, 110% increase in revenue, collaborative processes to improve efficiency, action plan for sustainable tourism development, inducted into the NGO The Most Beautiful Bays in the World. Management of the Tourist Office's real estate assets.
-
Director at Tourism Office of the Pays de Gex et sa Station Monts Jura
December 2019 - December 2022 | GexManagement of the tourism promotion structure of the destination and its mountain resort, which is the closest to Geneva: Recruitment and management of a multidisciplinary team of 18 permanent and seasonal staff. In close collaboration with the with the CODIR and the technical committees, definition and execution of the strategy and objectives. 125K inhabitants, 12,000 beds, annual budget of 2M€. P&L responsibility. Results: Development of the reach and notoriety of the destination and of the attractiveness of the territory.
-
General Manager, North America at Outdooractive
April 2019 - December 2019 | New York, NYOutdooractive is the global leader in providing technological solutions for Destination Management Organizations to better leverage their outdoor offerings. Our content driven platform enables users to discover new ways of exploring a destination with dynamic itineraries and real-time information, and our 1M+ member community enhances a destination’s offering by continually developing user generated content. We have over 9 million unique monthly visitors (growing at over 80% per year) from all over the world providing access to content in 23 different languages. Destinations such as Colorado, Utah, Washington, Finland, France, Switzerland, Austria, and over 3500 other travel and tourism partners have trusted Outdooractive since 1994.
-
Project Manager at The World Bank
January 2016 - July 2017 | Antananarivo, Analamanga, MadagascarIn partnership with the Ministry of Tourism, Madagascar National Parks, and Madagascar Tourism, this Economic Development project funded by the World Bank is targeted toward innovative, best practice solutions for the country’s tourism industry, with a focus on eco-tourism. Develop project frameworks supporting creation of 5,000+ new jobs and accommodation of an additional 50,000 visitors per year. Create and implement international marketing and communications plan. Provide market value analysis of government assets and land. Create and manage RFP bidding process supporting long-term concession agreements for state-owned property and resources, ensuring time-honored sociopolitical traditions are upheld. Collaborate with Madagascar tourism bureaus and partners worldwide.
-
Director of Tourism at Snowmass Village, Colorado (Aspen/Snowmass)
June 2013 - April 2015 | Aspen, COResponsible for all aspects of tourism development including marketing, group & leisure sales, public relations, special events & infrastructure development for one of the largest ski domains in North-America. Duties include annual marketing & communication strategy, product development, event management, human resources, CRM & CMS software development and community relations.
-
CEO at VERBIER St-Bernard
August 2009 - June 2013Responsible for all aspects of marketing, sales, customer service & development for the largest ski domain in Switzerland. Duties include annual marketing & communication strategy, guest services, product development, human resources, software development and public relations. P&L responsibility
-
Managing Director at Office de Tourisme de La Baule
February 2006 - August 2009Responsible for all aspects of national and international development for one of France's most important seaside resorts. Staff of 15. P&L responsibility.
-
Managing Director at Atout France - French Government Tourist Office Western France Tourist Board
June 1995 - July 2005Creation of annual marketing strategy, budget, P&L responsibility, sales and promotion, product development, partnership alliances, market studies, brochures, web site conception, internet marketing; design and implementation of trade shows, press conferences, press and trade FAM's. o Major event management - Produced master plan for 60th anniversary of Normandy D-Day
-
IT & Public Information Manager at Atout France - French Government Tourist Office
May 1993 - July 1995Created the French Government Tourist Office's first Web site.